5 Scripts Every Realtor Needs And When to Use
This week’s Saturday Strategy is all about something you use every day — your words.
When it comes to winning listings, converting buyers, and creating real client confidence, what you say matters as much as what you do.
In this video, I break down the Top 5–10 Scripts Every Realtor Needs — including how to respond to:
✅ “Should I just sell my house For Sale By Owner?”
✅ “Can you cut your commission?”
✅ “We’re going to wait until rates come down.”
✅ “We’ll just rent for now.”
✅ “We want to use our own lender.”
✅ And more...
It’s not about sounding robotic — it’s about having clear, confident responses that position you as a professional advisor, not just a tour guide.
Here are 4 Action Steps You Can Use This Week:
- Roleplay 2 of these scripts with a partner — repetition builds confidence.
-Print & practice one objection you’ve heard lately (FSBO? Commission cut?).
-Set a reminder to revisit your scripts monthly — your market changes, and so should your language.
-Want a script for a tricky situation? Text or call me and I’ll help you craft one.
Let’s keep sharpening the axe together.
– Kevin
Your No Excuse Lender
📅 Schedule a mortgage strategy call for your next client:
👉 www.KevinBrierton.com/call
📲 480-553-8770
P.S. Need a script for a buyer trying to use a random online lender? I’ve got a killer one — just shoot me a quick text.
Kevin Brierton
Branch Manager - Certified mortage planning specialist - CLA
NMLS #599873
Scottsdale, AZ
CONNECT WITH ME
kevin@kevinbrierton.com
www.kevinbrierton.com
https://www.facebook.com/TheBriertonTeam
ABOUT KEVIN BRIERTON
I have been in mortgage banking since 2004. During this time, I have successfully helped more than 1,650 families with more than $500 Million in residential mortgages, placing me consistently among the top in the industry. I spend the 1st Friday of every month studying all of our products, guidelines, & lending criteria.
In addition, I work closely with our underwriting & secondary markets to fully understand all our mortgage products to ensure I am able to empower more families to gain homeownership. Our team of fully trained mortgage specialists has the attitude of “how can we make this loan work” rather than just assuming it won’t. Other Lenders find problems, we find solutions, and we are excited to find a solution for you & your Family!
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