This is your No Excuse Pro Saturday Strategy: Your weekly clarity break. One tip, once a week, to help you close more business while servicing at an even higher level, delivered in 2 mins or less.
Today’s thought: the headlines are making it sound like this is a horrible time to be a Realtor. I don’t believe that’s true.
Yes, buyer activity is lower than normal, and inventory is starting to build. But that does not mean the opportunity is gone. It means the conversation has changed.
The bigger issue is still affordability and housing supply. There are still people who want to buy. In fact, the core homebuying age group is still strong. What’s changed is that buyers need better guidance, better strategy, and better talking points from professionals they trust.
In this week’s video, I break down:
Why lower buyer volume does not mean zero opportunity
How affordability, not lack of demand, is the bigger issue
Why growing inventory can create new openings for your buyers
What I’m seeing with rates right now and how to think about locking vs floating
A few action items for this week:
Watch the video so you can better address what clients are hearing in the media.
Reassure hesitant buyers that demand is still there, but strategy matters more now.
Use the inventory conversation to help buyers see that they may have more options and negotiating power.
If you have buyers closing soon, let’s talk through rate strategy early instead of waiting.
Check out the full video here: https://youtu.be/le-w527p8iE?si=6KxQU5rJ7BtMwjIY
If you want to talk through a client scenario, rate strategy, or a deal that needs a second set of eyes, send it my way.
Kevin Brierton
Your No Excuse Lender
P.S. The agents who win in this market will be the ones who can simplify the noise and bring clients a real plan.
Kevin Brierton
Branch Manager - Certified mortgage planning specialist - CLA
NMLS #599873
Scottsdale, AZ
CONNECT WITH ME
kevin@kevinbrierton.com
www.kevinbrierton.com
https://www.facebook.com/TheBriertonTeam
ABOUT KEVIN BRIERTON
I have been in mortgage banking since 2004. During this time, I have successfully helped more than 1,650 families with more than $500 Million in residential mortgages, placing me consistently among the top in the industry. I spend the 1st Friday of every month studying all of our products, guidelines, & lending criteria.
In addition, I work closely with our underwriting & secondary markets to fully understand all our mortgage products to ensure I am able to empower more families to gain homeownership. Our team of fully trained mortgage specialists has the attitude of “how can we make this loan work” rather than just assuming it won’t. Other Lenders find problems, we find solutions, and we are excited to find a solution for you & your Family!
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