Quick Saturday strategy that’s been on my mind this week.
I’ve seen multiple solid professionals lose real deals lately, not because of pricing, skill, or service, but because of assumptions.
One client assumed their loan officer didn’t handle refinances.
Another buyer assumed their agent only worked with high-end clients and didn’t want to bother them.
Neither deal ever had a chance to be saved because the conversation never happened.
Here’s the takeaway:
People don’t always reach out when they’re unsure what you do or whether you’re available. If they have to guess, they usually guess wrong.
Most consumers put us in a box based on the first thing they see or hear. If we don’t actively remind them, they fill in the gaps themselves.
That’s why reminders matter.
Not salesy posts.
Not market stats every time.
Simple, clear reminders that say:
Who you help
What you help with
That you’re available
Something as straightforward as:
“If you’re thinking about making a move this year and aren’t sure where to start, I help people sort through options. Happy to talk if it’s helpful.”
Those reminders quietly prevent missed opportunities you’ll never know about otherwise.
Saturday challenge:
Post or say one clear reminder this week.
No pressure. No pitch. Just clarity.
The best deals are often lost in silence, not competition.
If you ever want to brainstorm messaging or how this applies on the lending side, I’m always happy to compare notes.
Kevin Brierton - Branch Manager NMLS 599873
Your No Excuse Lender
Certified Mortgage Planning Specialist
P.S. The goal isn’t more content. It’s fewer assumptions.
CONNECT WITH ME
kevin@kevinbrierton.com
www.kevinbrierton.com
https://www.facebook.com/TheBriertonTeam
ABOUT KEVIN BRIERTON
I have been in mortgage banking since 2004. During this time, I have successfully helped more than 1,650 families with more than $500 Million in residential mortgages, placing me consistently among the top in the industry. I spend the 1st Friday of every month studying all of our products, guidelines, & lending criteria.
In addition, I work closely with our underwriting & secondary markets to fully understand all our mortgage products to ensure I am able to empower more families to gain homeownership. Our team of fully trained mortgage specialists has the attitude of “how can we make this loan work” rather than just assuming it won’t. Other Lenders find problems, we find solutions, and we are excited to find a solution for you & your Family!
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