🏠 In this week’s Saturday Strategy, I’m breaking down how you can sell like a builder—without lowering the list price—and still create a lower payment for buyers.

Rates are improving, and now more than ever, smart use of seller-paid points and buy downs can make your listings shine by solving the buyer's monthly payment problem without giving up $20K in price reductions.

Key Action Items for Realtors:

✅ Pitch Payments, Not Just Price
Highlight a lower monthly payment in your listing remarks (with help from us). It’s what builders do—and it works.

✅ Use a 1-Year Buydown + Permanent Buydown
Pairing these options lowers the buyer's cost now and long-term—often more effective than price cuts.

✅ Keep the Price Higher, Still Help Buyers
Rather than cutting $20K off the list price, redirect seller credits to buy down the rate. It’s a win-win.

✅ Use Our Tools to Stand Out
We’ll help you create side-by-side comparisons using Mortgage Coach—perfect for open houses or listing presentations.

Let’s work together to help your sellers win and get buyers into more affordable monthly payments—just like the builders are doing.

Need a custom flyer or numbers for a current listing? Email me at kevin@kevinbrierton.com or text me directly at 480-553-8770 and we’ll jump into action.

Stay cool out there,
Kevin Brierton
Your No Excuse Lender

_________________________________________

Kevin Brierton
Branch Manager
NMLS #599873
Scottsdale, AZ

CONNECT WITH ME

kevin@kevinbrierton.com
www.kevinbrierton.com
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ABOUT KEVIN BRIERTON
I have been in mortgage banking since 2004. During this time, I have successfully helped more than 1,650 families with more than $500 Million in residential mortgages, placing me consistently among the top in the industry. I spend the 1st Friday of every month studying all of our products, guidelines, & lending criteria.

In addition, I work closely with our underwriting & secondary markets to fully understand all our mortgage products to ensure I am able to empower more families to gain homeownership. Our team of fully trained mortgage specialists has the attitude of “how can we make this loan work” rather than just assuming it won’t. Other Lenders find problems, we find solutions, and we are excited to find a solution for you & your Family!

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